The central goal in applied content writing is providing material that is perfectly in line with the requirements of a certain target market. While some markets may be quite easily accessible, others could appear quite difficult to tackle. In this article, we’d like to provide some useful advice for those dark days in content writing when writing for these rigid markets appears to be impossible.
1. No Prejudice – Get to Know Your Topic Before Labeling It Uninteresting
Anybody can write about books, films, and music because these are topics that everybody is familiar with. But when it comes to niche markets, the initial reaction is to label these are unappealing simply because there is very little that you know about them.
As such, the ideal thing to do is to begin a rigorous research process to get to know the depths of the market you have to write about. If you were given an assignment about the lottery, for instance, you may find it hard to believe that there is a lot that you could write about this seemingly rigid market.
However, a simple Google search could relay valuable information about the game, such as the history of the lottery or the greatest lottery winner stories. Then, you can take things one step further and look for special features in certain games, such as the amazing EuroMillions raffles that could make anybody genuinely interested in the topic.
That’s all it takes to change your perception of the lottery from this outdated game that people used to play to a timeless game that remains valid in the century of speed and that is clearly worth your consideration. With this mindset at hand, you could begin writing your content with a much more flexible approach on the matter.
2. A Bit of Empathy Goes a Long Way – Find the Various Standpoints on the Matter
Once you have dove deeply enough into your research, you can reach a standpoint of your own on your assigned rigid market. However, since at least some of the resources you find will be subjective, you can also identify other positions of the subject.
For instance, if you have to write about pest repellants, you will find information about substances that have high usability, but an impressive potential for polluting the environment. You will also find data on environment-friendly products that can make pest control a less intricate issue for the planet.
This way, you can enlarge your range of viewpoints on the topic and write some solid content. Exploring different views will help you create content that is relatable to various portions of your target audience, which will make it all that more valuable.
3. Use the Initial Rigidity of the Market to Make Your Content Accessible to Readers
You may not know it, but you already have a key asset for writing high-quality content at this point. You’ve started out exactly where your users will be, which is at the point where the interest on the topic is virtually non-existent.
However, now you have done your research and you may even be interested in the topic after finding out the depths of it. This gives you an immense advantage because you can relate to your readers.
Essentially, you can write your content as if it were intended for pre-research you. Think of the article you would have wanted to find, whether it’s about playing the lottery, pest control issues, or any other rigid writing topic you may be stuck with. This will make all the difference for your readers because they will get a guided tour to the core of this rigid topic.
As you can see, writing about rigid markets is merely a matter of perspective. With proper research on your side, you can write about pretty much anything. So, the next time you have a difficult topic on your hands, use these guidelines because they could lead you to the some of your best work.
Disclosure – this is a collaborative post.