It’s not that difficult to start a blog, but creating a successful blog, now that is difficult. Ask yourself, why do you want to write a blog? Is it because you just want to share your thoughts, you like writing and it’s a hobby to keep your brain active? Or is it because you want to create a blog which will generate an income? The chances are that even if you start a blog as a hobby, if it’s successful you’re going to want to monetise it, why wouldn’t you? How to make money from your blog is not something I’m going to get into here, but I do want to share with you, what I’ve learned so far about making your blog successful.
– Let your personality shine through. You don’t have to have the qualities of a prize-winning novelist in order to be a successful blogger, but you do have to be able to communicate your personality through language. Develop a style that is recognisable and that your audience can return to with a sense of familiarity. You’re going to need somewhere to work where you won’t be distracted, and you’ll need to split your time three ways: writing posts, responding to and contributing comments and promoting your blog on social media.
– Good internet. Obvious? Well, I’ve seen friends slogging away with slow broadband and just accepting that that’s as good as it gets. Slow internet slows down your whole day, it saps your strength and it’s demotivating, so before you start investing your precious time, make sure that you’ve got the fastest service available to you.
– Network. It’s not just enough to write great posts, Google bots may not recognise quality, so if you want to get an audience you are going to have to hustle. Use Facebook, Instagram and Twitter to promote your blog. Comment on other blogger’s posts, you can search for them on The Blogger Programme, and use Facebook groups to hear about blog events and meet-ups.
– Consistency. This takes discipline, there are times when you won’t feel like blogging but if you want to build a following then you have to be consistent in the quality of your content, no filler, and consistent in the frequency of your postings.
– Useful niche content. Your audience want to be informed and entertained. What will make your blog stand out from all the others? If you’re going to create and sustain an interesting blog, you need to be prepared to invest time in continual learning, then you can take your audience along with you. That means reading widely, keeping an eye on YouTube content and being open to experiences which inform your point of view and relate to your audience. You need to get to know your audience and engage with them either by responding to comments, direct emails, or even surveys and polls. If you want to know more about the demographic of your audience, connect your site to Google Analytics and go to the audience section.
Disclosure – this is a collaborative post.