Disclosure – this is a collaborative post.
Custom-branded products are becoming increasingly popular as people look to express their personal style and stand out in public. Every day, you will come across people wearing branded hats and t-shirts, or carrying a backpack featuring a custom design.
This presents a unique opportunity that business owners can utilize to market their brands. There are many items you can custom design. Keyrings are an everyday item you can customize into a marketing tool, doubling up as a sentimental keepsake or collectable.
But what makes them so special? Let’s look at why custom keyrings are so popular and how you can transform them into marketing pieces.
Why Custom Keyrings Are So Popular
- Personalization
Mass-produced products dominate the marketplace, and most people struggle to find unique products featuring designs that match their style and personality. Custom keyrings fill a market void and offer a unique way to stand out. The design on the keyring can be anything, from your business logo to customer names or appreciation messages.
- Functionality
Everybody needs a keyring. They are easy to use and functional, meaning you will have something for everyone in your target audience. You can customize the keyrings further by adding extra features like bottle openers, nail cutters, or flash drives to make them more practical and useful.
- Affordability
Custom keyrings are inexpensive, especially if you order them in bulk. This makes them an ideal choice for business owners who cannot bankroll massive marketing campaigns. You will spend half the amount and get decent ROI from your brand promotion.
Another thing worth pointing out is the choice of material when it comes to designing custom keyrings. The material you choose impacts the durability and feel of your keyrings. Here are some popular options you could consider.
- Metal
Aluminium, stainless steel, and brass are all excellent choices. They are durable and make sleek custom keyrings that are ideal for professional or casual settings. You also have various options when it comes to finishing, depending on your design. Metallic keyrings can be engraved, stamped, or coated with enamel for added colour and detail.
- Leather
Leather carries a touch of sophistication and class that complements luxury products and clothing. They are durable but cost slightly more than wood and soft PVC keyrings. If you have a luxury brand, custom leather keyrings are a match made in heaven.
- Wood
People are becoming more eco-conscious, and wood is an eco-friendly option to show your commitment towards sustainability and protecting planet Earth. Wood also brings the best out of rustic and minimalistic designs. The designs can be laser-engraved, carved by hand, or printed and covered with enamel for a 3D look and feel.
- Soft PVC
Soft, flexible, cheap, and durable—soft PVC is an excellent material for making custom keyrings. The printing options are diverse, making soft PVC the perfect material for making keyrings with intricate 3D designs.
Summing Up
Custom keyrings are small, but their impact is massive. Their practicality, versatility, and production cost make them the perfect promotional item for SMEs. Your brand will earn free visibility everywhere someone goes carrying your branded custom keyrings.
Disclosure – this is a collaborative post.
