Disclosure – this is a collaborative post.
Who said marketing needs to be expensive? While you could go above and beyond and throw around money to get noticed, you don’t need to! Sure, you could pay for PPC ads, YouTube ads, or even social media ads like Facebook or Instagram, but why spend that money if there is no guarantee?
It’s important to reach into the free methods to promote your business because sometimes, that’s all you really need to do. There are no bells and whistles to it, plus, it’s a lot more stressful free too. So, here are some great ways that you can promote your business all for free!
Blog posts
Every website needs a blog, and if you’re writing them yourself, this could technically be considered a free way to promote your business while boosting SEO. If you have a blog, you’ve probably heard about the various ways to promote it. These are usually paid, but there are some free options as well. The best part is that you don’t have to be a social media mastermind to achieve results.
One of the simplest ways to promote a blog is to share it when you write it. You can use your personal social accounts or social business accounts to spread the word. Some social sites, like Facebook and Twitter, have special buttons for sharing your posts. They help readers engage with your blog.
Community events
It’s vital to be a part of the local community, even if you are running a home-based business. Community events are fun and can be a great way to connect with your local community and build brand awareness. If you’re planning to host one, you’ll want to make sure you get the word out.
This can be done in a variety of ways, from a social media campaign to traditional advertising methods. The key to success is focusing on the right audience, a well-thought-out strategy, and plenty of luck. You don’t even need to host one, but maybe attend and have a booth, such as at a baseball game, a festival, or a fundraising event.
Social media contests
Social media contests can be a great way to engage with your followers and promote your business, and this can all be free! They can boost brand awareness and increase sales. However, they also require some planning and preparation. Before diving into the social media world, it’s important to consider how you want to use the platform and what type of prize you’d like to offer.
For example, you might be looking to launch an Instagram giveaway. This could involve asking people to share a photo of them enjoying a specific restaurant, bar, or dish. The winner can receive a gift card or other prize that involves your business. Just make sure to use good stock images with your post!
Press releases
Using press releases to promote your small business is an effective and inexpensive marketing strategy. While this is usually known to be costly (if you opt for a PR firm) it doesn’t actually need to be. In fact, you can even study up and make a press release for your own website. It can help you increase your brand awareness, attract new customers, and boost your return on investment. There are several ways to distribute your release, including email, online and social media.
Teaming up with another business
Joint ventures can speed up the growth of a business. Whether it’s an expansion plan or a research project, JVs can help businesses gain exposure and access to new markets. In order to be successful with a joint venture, you need to find a partner that complements your business. There are certain factors to consider when evaluating potential partners, such as cultural fit and skills. This can be a free way to market your business, or at least be very cheap. For instance, the other business could give out coupons to your business with every purchase.
Setting up a business profile on Google and Bing
Nowadays, all business owners should do something entirely free: set up a business profile on Google and Bing. The key to making it happen is to ensure that your information is accurate and up to date. This is crucial because incorrect listings can lead to missed opportunities. In addition, you want to ensure that you have a high-quality website with high-quality content. Just make sure to add your business name, address, phone number, and your website. Also, make sure to include a photo of your business.
Disclosure – this is a collaborative post.
