There are so many benefits to starting your own business. As the boss, you get to call the shots so it’s easy to adapt your work around your life- perfect when you’re a parent and are raising your family at the same time. Starting a business also allows you to work on a project that actually means something to you, the time you put into it feels productive and satisfying as you’re not just stuck in the rat race, earning lots of money for a large, faceless corporation. But as with anything, there are downsides and complications, being aware of these means you’re able to avoid them and improve your chances of success. Here are a few ways you can go about it.
Give your business a professional look
Your company might be run from home, but it should still be run in the same professional way as any other company. This reassures customers that you know what you’re doing, and doesn’t put them off to the point that they start looking for another business to use. Start with your branding, you’ll need to decide on your logo and tagline and work out what your unique selling point is. A professional designer can bring your vision to life on the graphics, and these can then be used across your website, app, social media sites and any physical material you print off such as flyers and business cards. This helps to streamline everything and keep it looking neat and professional. Use the right software to make tasks quicker and again make you appear as efficient as possible. For example, helpdesk software, and email ‘ticketing’ systems for customer queries, questions and complaints all ensure that things are being handled in the best way possible.
Reduce your risk
It’s easy to think you’re not at risk as a home business owner. But even if it’s early days and you’re yet to turn over lots of profit, there will be criminals out there looking to exploit and take advantage of you. From fraud and theft online to physical burglary of your home office, you need to keep your wits about you. Use good antivirus software and firewalls, and leverage the power of Netverify to meet key regulations. This can prevent fraud due to customers being verified. Protect your home against theft, this should already be something you take seriously, but even more so when your home is your livelihood. Smart CCTV enables you to keep track of things from your phone even when you’re not in. A good burglar alarm and strong windows and doors will keep the bad guys out.
Improve your office
Speaking of your office, this is something you can upgrade and improve as a way to give your home business a boost. When you work from home it’s easy to end up answering emails in bed, working at the dining table or sitting with the laptop during family time when you’re supposed to be watching a movie together. Don’t do it- it’s far better to keep work and home separate. Create your home office, making it a pleasant space that allows you to be as productive as possible. A sturdy desk, comfortable desk chair, neutral decor and a couple of accessories so that it looks homely and not cluttered are all worth implementing.
Disclosure – this is a collaborative post