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How to Reduce Bounce Rate on Your Website

How to Reduce Bounce Rate on Your Website

Disclosure – this is a collaborative post.

Are visitors to your website and then clicking away quickly? If this happens you will have a high bounce rate.

This is the last thing you want. You need for people to land on your website and stay there. This is how you engage with them and bring about high conversion rates.

If you’re ready to find out exactly how you can make sure that visitors stay on your side here are some tips.

Engaging Content

The first way to lower the bounce rate is to have engaging content. This is the heart and soul of all great websites and you’re not going to get very far if your content does not grab people. 

Make sure that when they get on your website whatever your title promises them is delivered on the page. There’s no better way to frustrate your audience than to make them click and expect something and then not deliver. 

It’s also important that you make sure your content is in digestible chunks and that you use visuals that are eye-popping. Remember you have a limited time and attention spans wane quickly.

Website Speed

An important consideration is also the speed of your website. If it takes too long to load people are going to get frustrated and they’re going to move on to somewhere where things move at a faster pace. 

Always make sure that your website speed is up to par. It can also be a ranking factor for local SEO as well. 

The bottom line is that speed is important and you need to make sure that your website is ahead of the competition or the people who land on your page will turn to them.

Navigate Like a Boss

Have you ever been lost? It is one of the most helpless feelings possible. Make sure that’s not the way people who visit your website feel. 

Feeling lost on the web means that they will leave and go to our website where they are able to navigate quickly and effectively. Once people land on your web page you should make it clear exactly what they should do next. 

Tell them what to do, don’t assume that they know and you should not assume that they know how to navigate the site. Make everything easy.

Internal Link Effectively

When you have articles on a website that relate to each other don’t be afraid to link one to the next. This is how you keep people hooked and on your website for a very long time instead of bouncing away. It’s a great idea to create a series of articles on specific topics. This way if your audience is interested they will definitely go ahead and read the next part of your series.

If you’re ready to keep people hooked on begging for more when they come to your website, then you’re going to have to be strategic about it. Whatever you do you must attempt to put a leash on them as soon as they land on your website. Get them on the hook, so they won’t run away.

Disclosure – this is a collaborative post.