Disclosure – this is a collaborative post.
Custom-branded products can help you market your brand and services on a budget. You also get creative control when designing the products, helping you make products that align with your brand’s identity and target audience.
With the many options on the market, embroidered sweatbands are an excellent pick if your target audience is athletes and fitness enthusiasts. But designing sweatbands that will leave a lasting impression on your clients is easier said than done. Below are tips to help you through the process, from choosing the best materials to crafting a design that pops.
Let’s Talk Design and Colors
Designing is one of the most challenging parts of making embroidered sweatbands. You can keep it simple by adding your brand colors, logo, and business tagline. However, if you want more stylish sweatbands, more creativity is required.
Help from a professional fashion designer can come in handy at this stage. Select colors that complement your existing brand palette. This will allow the sweatbands to look stylish while staying on brand.
Also, choose colors that contrast with the sweatband material for better visibility. This will make the sweatbands stand out, earning your brand more visibility.
Choosing a Manufacturer
Once you have a template or prototype of your embroidered sweatbands, it is time to choose a manufacturer offering embroidery services. The Charity Clothing Company makes some of the best sportswear and merchandise.
Ask for a quote from various manufacturers and compare the services offered against the turnaround time. Choose a service that offers the best value for money without going beyond your budget.
Also, ask for a sample of an embroidery product they have worked on for review and quality assessment.
Material Selection: Find the Perfect Fit
Performance is paramount when choosing a material for making sweatbands. The material must have quality moisture-wicking properties. It must also be breathable, allowing the skin to stay dry even during intense workouts.
The cheapest option available on the market is cotton. It possesses decent moisture-wicking and breathability properties. It also feels nice on the skin, making it perfect for brands that prioritize comfort and a natural feel.
Terrycloth is the best material for making embroidered sweatbands. This fluffy material has the best moisture-wicking ability. It is a better option than cotton and more luxurious if you want to make high-end sweatbands for your customers.
Polyester and cotton blends give you the best of both worlds regarding quality, comfort, and maintenance. It is a cheaper option than terrycloth and can be perfect if you want to mass-produce many sweatbands on a budget.
Wrapping Up
A quality design can transform your embroidered sweatbands into powerful marketing tools. However, you must think of creative ways of distributing your merchandise. You can gift them to your customers as a token of appreciation for shopping from your store.
Another creative method is running marketing campaigns with challenges on social media. Winners of the challenge can get gift baskets with the sweatband included.
Disclosure – this is a collaborative post.
