Disclosure – this is a collaborative post.
Running your own online business can be a great way to provide you with more time and freedom to spend with your family at home. With increasing demand, the online business world can be complex and tricky to navigate, which means it can be hard to know what the right strategies are for you and your business.
So, whether you already have an online business or are looking to start your new adventure, here are some top tips to grow your business in 2021.
#1 Have a website
With over 4.66 billion users on the internet, it has never been more important to get your business online. The best way to do this is with a fully functioning website. A website gives you much more control as well as more options to grow. For example, with an SEO strategy you can drive more organic traffic to your business and with a blog, you can drive people from your social platforms to your website where they can make a purchase or contact you.
A website also increases your brand awareness and trust by showing you have an online presence and showcase your work.
A website doesn’t have to be fancy, just once that is modern and simple to use. Many platforms can help you get started such as WordPress and Squarespace.
#2 Build an email list
Building an email list means you can stay in contact with your target audience and nurture them into converting. If a user visits your social media or website and takes no action, you could lose them forever.
Capturing their email means you can build trust with the user, as well as increase your brand awareness as they become more familiar with your name in their inbox.
An email list also gives you a chance to give them more information, and take them from cold leads and turn them into warm ones.
There are many platforms to help you get started such as MailChimp and Mailerlite.
#3 Implement good marketing strategies
SEO and content marketing strategies are key in growing your online business. These strategies will increase your visibility in search engine results to ensure your business is found by your ideal audience organically, and in turn, driving high intent traffic and increasing conversions. With billions of searches on Google every day, it is important that your online business reaps the benefits. The best way to get started is to engage with an SEO Company that can research your industry and advise on the best strategies to grow your online presence.
There are unlimited options when it comes to running an online business. With the online supply and demand increasing, you can make your own rules, grow your own business and benefit from the flexibility of being your own boss.
Regardless of what your online business is, these top strategies are a sure-fire way to grow with intention, so you can spend more time at home with your family while running a successful online business.
Disclosure – this is a collaborative post.
