Disclosure – this is collaborative post.
Blogger outreach can be a valuable tool to help bloggers not only grow their own audience, but to also supplement their existing content with posts from others and turn their blogging hobby into a lucrative side hustle.
In fact, there are a wide range of benefits to bloggers when it comes to blogger outreach, so if you’ve been considering branching out, here are just five fantastic tips to help you turn your journey into a success.
1) Understand Your Audience
Understanding your own audience is vital. However, if you’re going to be collaborating with brands, you want to make sure that you choose ones who will align with what your audience is looking for from your blog.
With so many bloggers out there, all with overlapping niches, you want to make sure that you don’t risk alienating your audience – after all, there are plenty of other blogs for them to invest their time in.
If you want to deep dive into your audience, tools such as SurveyMonkey can help to provide you with valuable insights.
2) Demonstrate Value
When working with brands for blogger outreach, you need to be able to demonstrate your value. A blogger outreach strategy needs to be beneficial for both parties involved.
And, if you can consistently demonstrate that your blog can provide a brand with value, you’ll be able to develop long lasting relationships with trusted names.
3) Know Where to Look
A blogger outreach strategy can be a difficult thing to get your head around, especially if you’re new to the process.
Luckily, agencies such as Maratopia can help you with blogger outreach strategy to ensure that you’re getting the most out of it!
4) Monitor Your Progress
When it comes to running a successful blog, it’s always a good idea to monitor your progress with tools such as Google analytics. However, when you’re engaging in a blogger outreach strategy, keeping track of your stats can help you to demonstrate your value to the brands that you wish to collaborate with.
Make sure to keep an eye on the number of visitors, shares, and even how your visitors found your blog. These analytics tools can also let you monitor the demographics of your readers, allowing you to ensure that your content remains valuable to them.
5) Quality Check Content
Ensuring that you consistently provide high quality content to your readers is a must if you’re looking to retain your audience.
If you’re collaborating with guest bloggers who are creating content for your blog, double check everything you’re sent for spelling and grammar.
And, if spelling is not your strong suit, consider utilising tools such as Grammarly to make sure all of your content – whether written by you or guest posters – is up to scratch.
Have you utilised a blogger outreach strategy in your blogging journey? Share your tips and tricks to help your peers succeed with their own blogs in the comments below!
Disclosure – this is collaborative post.
